This initiative by the National Endowment for the Arts in the United States is intended "to restore reading to the center of American culture." Authors flashing before the screen on the N.E.A. website include Ernest Gaines, William Faulkner, Zora Neale Hurston, Harper Lee, Ernest Heminway, Jack London, Carson McCullers, Cynthia Ozick, John Steinbeck, and Amy Tan... what an invitation! Grants are available for community groups who initiate reading activities. See the
N.E.A. Big Read website.